Aman SolankiSEO expert Aman Solanki has shared valuable insights in this blog based on their experience interviewing with both small and large-scale tech organizations and digital marketing agencies. They observed a strong demand for professionals skilled in technical SEO, lead generation, and Google Ads. Additionally, they noted that most organizations are strategically managing their digital marketing budgets.
Based on these interview experiences, here are key strategies and best practices to excel in SEO in 2025.
User experience (UX) plays a crucial role in SEO by influencing how users interact with a website and its content. Google’s algorithm prioritizes websites that offer a seamless, fast, and engaging experience. Factors such as page load speed, mobile-friendliness, and intuitive navigation directly impact search rankings.
How to Optimize for UX and SEO
- Page Speed: Use tools like Google PageSpeed Insights to optimize images, reduce server response time, and enable caching.
- Mobile-Friendly Design: Ensure responsive design using Google’s Mobile-Friendly Test.
- Clear Navigation & Readability: Use intuitive menus and maintain logical content hierarchy with proper headings.
- Engaging Content: Create value-driven, well-structured content that satisfies search intent.
- Core Web Vitals: Improve metrics like LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift).
Handling Duplicate Content Issues
Why is Duplicate Content Problematic?
- SEO Dilution: Search engines may struggle to determine the original version of a page, leading to lower rankings.
- Crawling Issues: Search engines may waste crawl budget indexing duplicate content.
- User Confusion: Users may land on different versions of similar content, impacting engagement.
Solutions:
- Canonical Tags: Implement to indicate the preferred version.
- 301 Redirects: Redirect duplicate pages to a single authoritative URL.
- Meta Robots Noindex: Prevent indexing of duplicate pages using.
Action Plan for Hacked Websites with Malicious Links
- Immediate Actions:
- Identify hacked URLs using Google Search Console security reports.
- Remove malicious scripts and files.
- Update CMS, plugins, and passwords.
- Recovery Steps:
- Submit a reconsideration request to Google.
- Revalidate ownership and scan for vulnerabilities.
- Monitor website activity for future threats.
Plan of Action for 404 Errors or Website Downtime
- Identify Errors: Use Google Search Console or server logs.
- Fix Issues: Implement 301 redirects for removed pages.
- Check Server Logs: Ensure hosting stability and database connections.
- Use a Custom 404 Page: Guide users with helpful links.
- Monitor Downtime: Use uptime monitoring tools like UptimeRobot.
Redirection Loop Challenges & Fixes
- Impact: Endless redirect chains can cause site inaccessibility.
- Fixes:
- Check .htaccess and redirect rules.
- Ensure proper 301 or 302 redirects.
- Avoid conflicting redirects between server and CMS settings.
Growing Domain Authority for a Gambling Website (Non-Indexing Issues)
- Quality Backlinks: Obtain high-authority links from industry-relevant sources.
- Technical Fixes: Check for robots.txt blocking and apply manual indexing requests.
- Engagement Strategies: Improve on-page experience with interactive content.
- Compliance: Follow Google’s guidelines to avoid penalties.
Understanding Segment / Dimensions in Analytics
- Segments: Group users based on specific behavior patterns.
- Dimensions: Attributes of user interactions (e.g., device, location).
- Sensitive Cases: Avoid PII collection and adhere to privacy policies.
Clicks & Impressions Improve but Traffic Drops (Non-Seasonal)
- Possible Causes:
- Rank drops for high-traffic keywords.
- Featured snippets replacing organic results.
- Declining CTR due to poor title/meta descriptions.
- Solution: Optimize metadata, improve content relevancy, and analyze competitors.
Bounce Rate vs. Exit Rate: Which Affects SEO More?
- Bounce Rate: Users leave without engaging further (SEO impact: High).
- Exit Rate: The last page viewed before leaving.
- Solutions: Improve internal linking, reduce intrusive pop-ups, and enhance page speed.
Fixing Server Overload & 4XX Forbidden Errors
- Scaling Infrastructure: Upgrade hosting plan or use CDN.
- Optimizing Queries: Reduce heavy database requests.
- Managing Traffic Spikes: Implement load balancers.
Why Use 301 Redirects Instead of Fresh Content on the Same Page?
- Preserves Link Equity: Transfers SEO value to the new page.
- Avoids Confusion: Prevents duplication of content.
Recovery Plan for Server Attacks & Ranking Drops
- Immediate Actions: Secure site, remove malware, and update security measures.
- Ranking Recovery: Submit reconsideration requests, update content, and rebuild authority.
GTM Concepts: Tags, Triggers, Variables & DOM
- Tags: Code snippets for tracking (e.g., GA, Facebook Pixel).
- Triggers: Define when tags fire.
- Variables: Store dynamic values (e.g., page URL, user ID).
- DOM (Document Object Model): Helps extract data dynamically.
Managing a 20% Traffic Drop in a Client’s Website
- Analysis: Identify traffic sources, check algorithm updates, and audit site changes.
- Recovery Plan: Improve content strategy, enhance technical SEO, and rebuild backlinks.
- Client Education: Use visual reports and simplified explanations.
Tracking Unique Visits via User ID in Analytics
- User ID Implementation: Enable in GA settings and use authentication-based tracking.
- Benefit: Provides accurate cross-device tracking.
Importance of Canonical Tags vs. Redirection
- Canonical Tag: Helps prevent duplicate content issues.
- Redirection: More suitable for permanently removed content.
- Why Not Delete Duplicate Pages? Avoids losing valuable traffic and link equity.
Dealing with Search Console Errors: Indexed by Google but Not Fetched
- Check for crawlability issues, ensure robots.txt isn’t blocking access.
- Manually request reindexing via Google Search Console.
Handling Duplicate Content When Canonical Tags Are in Place
- Ensure content variation is significant enough.
- Consider merging similar content into a single, comprehensive page.
Keyword Strategy for eCommerce Websites with 100+ Pages
- Use a mix of short-tail and long-tail keywords.
- Implement faceted navigation carefully to avoid duplicate pages.
Understanding the Marketing Funnel & Its SEO Importance
- Awareness: Optimize blog content & social media.
- Consideration: Use detailed product/service pages.
- Conversion: Enhance CTA, UX, and trust signals.
Difference Between SEO for Product & Service-Based Websites
- Product-Based SEO: Focus on schema markup, product descriptions, and reviews.
- Service-Based SEO: Emphasize localized content, case studies, and testimonials.
About Author-Bio
Aman Solanki is an SEO expert based in Ahmedabad, India. With over seven years of experience in the tech industry, he specializes in leveraging SEO and digital marketing strategies. He supports service-based organizations, product-based companies, and eCommerce businesses. Aman actively contributes to the SEO community by providing free consultations and promoting ethical practices in the industry.
